Great, so how do you actually find writing work? Getting Work: Twitter vs Medium But that’s beyond the scope of this article. On the other hand, a whole new job advancement skill tree opens up if you write (and think) like a technician, such as consultations and designing tokenomics. Your job as a Web3 writer is to bridge that comprehension gap using all the tools at your disposal: pacing, humor, simplification, emotion, thread hooks, taglines, memes, brevity, analogy, data. And it gets increasingly more complex as time goes by. This was certainly the case for me - a lot of my job offers came from my ability to explain something simply, and this is exactly what crypto projects need their writers to do.ĭeFi is complex enough already. A lot of them need someone to simplify the way they naturally write. Why? Because most project devs already write and think like technicians. If you want to get writing work, be an explainer. Everyone has a natural thinking style, but it’s possible to learn to write like either. If you write like a technician, you’ll get more consulting offers. If you write like an explainer, you’ll get more writing offers. They tend to be traders, data-scientists, devs or big brain math guys. Technicians are often considered thought-leaders and their writing appeals to advanced DeFi users. They’ll do a one-linear to explain what Liquidity Pools do, then hit you straight with the x*y = k, followed by an explanation of slippage in numerical terms. Technicians prioritizing writing-efficiency above all else, so they’ll often skip intros and get straight into data. They tend to have a copywriting or writing background. Explainers love using analogies and their writing appeals to beginners. There’s some story, a bit of humor, and a helluva lot of writing voice. Very rarely is someone both.Įxplainers might not have the best DeFi knowledge, but they write in a way that everyone can understand. There are two broad categories all crypto writers fall into: they’re either explainers or technicians. Before discussing those, you need to be aware of an important distinction: Explainers vs Technicians The two vehicles with the highest ROI for these are Twitter Threads and Medium Articles. So how do you start working as any of the above? The monthly income is extremely helpful to have - and you can always stack more freelance work on top of that. If you can be a ghostwriter with a monthly retainer, that’s the option you should choose. These are ranges, and exceptions always exist. The prices ranges above come from either (i) what I’ve been paid (ii) what I’ve been offered (iii) what a friend has been paid or offered. Running an agency requires many more business skills than being a technical writer or ghost writer does.Agencies can manage many more clients than ghostwriters can.Monthly Retainer Fee: $6,000 - $10,000 per month.Instead of writing, agencies add branding, strategy, project partnerships, influencer connections, deal flow to the mix for crypto projects.Manages a bunch of ghostwriters for written content.If you’re an absolute machine with your systems, you can ghostwrite for up to 3 projects at once.Monthly Retainer Fee: $1,000 - $4,000 per month.Writes all the written content on behalf of a project (tweets, threads, Medium articles).Budget per medium article: $50 - $1,000.Requirements: intermediate to advanced DeFi knowledge.Scope of work: medium articles and whitepapers for projects.Freelance writer that gets paid on a per-piece basis.Let’s get some terminology out of the way first. If there’s a supply of crypto writers, and a demand for crypto writers - where does this disconnect come from? Ghostwriter vs Technical Writer Here’s the irony: my Twitter inbox is full of aspiring crypto writers asking me how to find paid work in the space. There’s endless experimentation - which gives rise to an equally endless demand for good crypto explainers. Outside of actual coding, writing is the most in demand skill in crypto, bar-none.Ĭrypto gives everyone the opportunity to run their own economic experiments. Crypto projects rely on Whitepapers, Medium Articles, Twitter threads, Telegram and Discord groups to find users, push their message and prove to the universe that their protocol is the next lord and savior of DeFi. The written word is the primary method of information transfer in Web3. If you're interested in contributing, email us at or shoot us a DM. Our 'Thirdwork Writers Spotlight' is a guest post series that allows us to feature content by talented writers, builders and contributors from across web3.
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